Searching for Fit is the process of designing value propositions around products and services that meet jobs, pains, and gains that customers really care about. Fit between what a company offers and what customers want is the number one requirement of a successful value proposition. Fit happens in three stages. The first occurs when you identify relevant customer jobs, pains, and gains you believe you can address with your value proposition. The second occurs when customers positively react to your value proposition and it gets traction in the market. The start-up movement calls these problem solution fit and product-market fit, respectively. The third occurs when you find a business model that is scalable and profitable.

A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. You’ll need a business plan if you want to secure investment or a loan from a bank. It can also help to convince customers, suppliers and potential employees to support you.

Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive. 

Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.

When promoting your services, you’ll want to build your marketing strategy around your offerings. Use these 10 marketing ideas as inspiration and consider how they can be tailored to your unique services and goals.

Customer loyalty is more than just a business buzzword—it's the lifeblood that sustains successful businesses. When you cultivate real loyalty, you transform one-time buyers into true-blue fans who fuel your growth.

Creating a ride-or-die clientele necessitates a multi-pronged approach and constant revisitation of your strategy to see what’s working and what could use some tinkering. Let’s look at some of the most effective methods businesses use when they’re thinking about how to build customer loyalty.

In the context of innovation and entrepreneurship, the lengthy document and colour-coded spreadsheet is total nonsense. Innovation and entrepreneurship are a search challenge, not an implementation challenge.

There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself.