Our latest insights
Focus on your target: use personas
Instead, you can find out how to reach your audience on a more personal level, and deliver the right messages…
The ideation process: how to make it worth the effort?
Ideation describes the sequence of thoughts—from the original concept to implementation…
A particular business pattern: multi-sided market
They are platforms that bring together two or more distinct but interdependent groups of customers. Credit cards, for example, link merchants with cardholders…
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