Our latest insights
A particular business pattern: multi-sided market
They are platforms that bring together two or more distinct but interdependent groups of customers. Credit cards, for example, link merchants with cardholders…
How to study your customers
Your customers should be at the center of your decision, so you need to involve them in the research…
How to plan without a Business Plan
Business plan give the impression that the major task is the execution. Yet ideas dramatically change from inception to market readiness…
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