Using your new community to generate revenue
Using your new community to generate revenue
Building a community can be a fulfilling venture for your business. As a professional web designer, it’s important to be thoughtful about how the time you’re investing ultimately impacts your revenue stream. Fortunately, running a community can be lucrative.
Package offerings
Each of the aforementioned ideas are great opportunities to add a new revenue stream to your practice. If you decide to launch an online course, consider packaging it with digital downloads like templates or worksheets, another video collection that provides a deep dive on a specific topic, or access to a one-on-one call with you. You can sell each of these options at various price points to capture the widest range of customers.
Offer exclusive access
Selling access to a mastermind group or support group is another great way to earn additional income. For instance, if your practice is focused on helping clients increase their marketing reach, consider launching a group where aspirational marketers can come and share the biggest challenges they are facing and let the group tackle them together. Set up group sessions to run for a few weeks at a time, and consider giving community members the opportunity to sign up for a batch of sessions to maximize the likelihood that they build meaningful connections with others.
Sell products
Monetize your expertise and turn your audience into a thriving community by offering exclusive access to buy physical or digital products from you. For example, if your expertise is in Acuity Scheduling, consider selling a guide on how to set up Acuity Scheduling. You can also provide an invitation to an online forum (such as a social media group or group message) for community members who are navigating the set-up process to support one another in learning.
Consider selling physical merchandise to those who want to rep your brand. You can also give your community exclusive access to new or limited edition products, the option to book time with you, or the chance to provide feedback on upcoming launches.
We have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.
Want more?
The web design industry is always evolving. But despite constant technological innovations and ever-changing trends, one thing remains certain: fostering client relationships is essential to long term success.
Your role as a web designer goes beyond designing beautiful websites and helping clients grow their brands. You are a business owner whose ability to maintain healthy relationships with clients is equal—if not paramount—to delivering exceptional work. Satisfied clients become brand ambassadors, choosing to work with you again in the future and referring you to their networks.
To unlock the key to building and nurturing positive client relationships, we interviewed successful members of Circle, Squarespace’s partner program and professional community of web designers, developers, entrepreneurs, and other freelance creators. In addition to their roles as Circle members, they are Community Leaders, an opportunity that recognizes members who have made significant contributions to the community.
Katy Carlisle, Allie Astell, and Kelsey Gilbert-Kreiling know how to maintain strong client-designer relationships. They also know what not to do. Ahead are 10 mistakes to avoid making as a professional web designer.