There are a number of ways a business can market their online store or website on many channels without making the content too similar. Each channel or tactic in the marketing strategy can (and often does) have different goals to support your overall campaign. 

Customer loyalty is more than just a business buzzword—it's the lifeblood that sustains successful businesses. When you cultivate real loyalty, you transform one-time buyers into true-blue fans who fuel your growth.

Creating a ride-or-die clientele necessitates a multi-pronged approach and constant revisitation of your strategy to see what’s working and what could use some tinkering. Let’s look at some of the most effective methods businesses use when they’re thinking about how to build customer loyalty.

Understanding this journey is important for businesses of all shapes and sizes because it reveals the steps a buyer takes before committing to spending any money.

The buyer’s journey is the process a customer goes through from the moment they realize they have a need to the point they decide on a solution and make a purchase. Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process.

When you're starting or running a growing business, you might need a financial boost to keep operations running smoothly and scale. Instead of seeking out traditional lenders, here are some common ways to raise money for a business and how to choose the right one for you.

Small business owners have multiple funding options from which to choose, all of which have pros and cons. Keep in mind that you may have a harder time getting a traditional loan if you’re just starting out. If you plan to find outside sources of funding, you may benefit from creating a business plan and financial summary to build trust and confidence with your supporters.

Any monetization option for a website is a valid one. But if you’re just starting out, it can be overwhelming trying to pick the right path for your website. Selecting one option over another doesn’t mean others are negated

Making money from a website isn’t one-size-fits-all. In fact, the more options you have to generate income, the better your chances to diversify your income stream.