
Our latest insights
Multi-sided platform : the new eldorado
How do they bring users? it's simple: they facilitate interactions between interdependent groups…
A particular business pattern: multi-sided market
They are platforms that bring together two or more distinct but interdependent groups of customers. Credit cards, for example, link merchants with cardholders…
How to study your customers
Your customers should be at the center of your decision, so you need to involve them in the research…
From Griot to Supergriot
The biggest challenge people have is building something that their target audience or niche really wants.
