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About SEO Managers: What are They & What Do They Do
If you own a business, you know having a strong online presence is essential. That's why so many companies are hiring SEO managers to help them get the most out of their online presence. But what does an SEO manager do exactly?
Word of mouth marketing: how to get people talking about my business ?
Some customers tend to prefer real people’s real opinions…
Develop your own marketing plan
See how you can build your own digital marketing plan today.
Why Every Website Owner Needs An Email List
it’s a more direct and personal way of interacting with your target audience…
The Art of Keeping Customers and Closing Sales
There are many tips and tricks to do this, and we have listed five of them below
Let’s build a mailing list
NEVER buy an email list because those listed there are going to see your emails as unsolicited
3 Secrets to use email marketing
Email marketing is a type of direct marketing that uses emails to deliver marketing messages to its audience
How to Write a Business Plan, Step by Step in 2025
A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. You’ll need a business plan if you want to secure investment or a loan from a bank. It can also help to convince customers, suppliers and potential employees to support you.
What to emphasize in marketing your services
Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive.
Best practices for brainstorming marketing ideas
Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.
10 marketing ideas for service businesses
When promoting your services, you’ll want to build your marketing strategy around your offerings. Use these 10 marketing ideas as inspiration and consider how they can be tailored to your unique services and goals.
4 Ecommerce marketing strategy and best practices
Now that you’ve got a wealth of ideas to work with on your ecommerce marketing efforts, let’s run through some general strategy and best practices that will help you make the most out of your plans.
12 ways to market your ecommerce business
There are a number of ways a business can market their online store or website on many channels without making the content too similar. Each channel or tactic in the marketing strategy can (and often does) have different goals to support your overall campaign.
Tips for starting a customer loyalty program
Customer loyalty is more than just a business buzzword—it's the lifeblood that sustains successful businesses. When you cultivate real loyalty, you transform one-time buyers into true-blue fans who fuel your growth.
7 ways to build customer loyalty
Creating a ride-or-die clientele necessitates a multi-pronged approach and constant revisitation of your strategy to see what’s working and what could use some tinkering. Let’s look at some of the most effective methods businesses use when they’re thinking about how to build customer loyalty.
Understanding the buyer’s journey
Understanding this journey is important for businesses of all shapes and sizes because it reveals the steps a buyer takes before committing to spending any money.
3 key stages of the buyer’s journey
The buyer’s journey is the process a customer goes through from the moment they realize they have a need to the point they decide on a solution and make a purchase. Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process.
How to choose the right funding option for your business
When you're starting or running a growing business, you might need a financial boost to keep operations running smoothly and scale. Instead of seeking out traditional lenders, here are some common ways to raise money for a business and how to choose the right one for you.
6 ways to raise money for a small business
Small business owners have multiple funding options from which to choose, all of which have pros and cons. Keep in mind that you may have a harder time getting a traditional loan if you’re just starting out. If you plan to find outside sources of funding, you may benefit from creating a business plan and financial summary to build trust and confidence with your supporters.
How to decide which monetization option to pursue
Any monetization option for a website is a valid one. But if you’re just starting out, it can be overwhelming trying to pick the right path for your website. Selecting one option over another doesn’t mean others are negated
8 ways to make money from a website
Making money from a website isn’t one-size-fits-all. In fact, the more options you have to generate income, the better your chances to diversify your income stream.
How to Find Clients and Customers
Establishing and understanding your customer base allows you to identify new markets, hone your products and services, and grow your business steadily. Building a process for finding new customers requires an investment of time—and sometimes money. But there are plenty of ways you can get clear on who you’re selling to by leveraging established resources. Here are some things to consider when developing a system for identifying and building your client or customer base.
6 SEO Tips to Grow Your Site Traffic
This article will focus on a non-technical approach to SEO by answering this basic question: Would I spend time and money as a visitor on my website?
Convert Your Social Media Followers into Site Traffic
A strong social media presence is an important part of growing your brand’s fanbase. In order to turn those fans into active customers, you need to guide them toward your website where they can explore your products or services and—crucially—start purchasing your products or services. Get started with that process by learning how to develop a content creation process for your website and blog that’s effective and streamlined.
How to Drive Traffic to Your Website
Creating your own website is the first step to creating a successful and engaging business, whether you’re launching your own company, trying to drive traffic to your pre-existing business or focusing on a personal project like a blog or portfolio.
How to write a call to action
A powerful CTA can transform your website into a tool for achieving your business or audience-building goals. With a little practice, you can master the art of writing CTAs that get results.
Vision, hallucination, and customer reality
You may think you know what customers want; but until you test and gather evidence on their reality, you’ll just be following a hallucination.
How customers adopt products
As a business manager or owner, you probably face challenges when it comes to selling your products. Today, we will highlight two opposing forces in the adoption of new value propositions by customers. The first one is: What motivates people to switch to a new solution? and the later is: What holds people back from switching to a new solution?
Follow our journey.
