The web design industry is always evolving. But despite constant technological innovations and ever-changing trends, one thing remains certain: fostering client relationships is essential to long term success. 

Your role as a web designer goes beyond designing beautiful websites and helping clients grow their brands. You are a business owner whose ability to maintain healthy relationships with clients is equal—if not paramount—to delivering exceptional work. Satisfied clients become brand ambassadors, choosing to work with you again in the future and referring you to their networks. 

To unlock the key to building and nurturing positive client relationships, we interviewed successful members of Circle, Squarespace’s partner program and professional community of web designers, developers, entrepreneurs, and other freelance creators. In addition to their roles as Circle members, they are Community Leaders, an opportunity that recognizes members who have made significant contributions to the community.

Katy Carlisle, Allie Astell, and Kelsey Gilbert-Kreiling know how to maintain strong client-designer relationships. They also know what not to do. Ahead are 10 mistakes to avoid making as a professional web designer.

Building a freelance business or starting a side venture as a Squarespace web designer can be a powerful path to financial freedom. However, growing any business requires a consistent flow of clients. This guide provides 11 actionable strategies to help attract new clients and elevate your web design business in 2025.

One of the most effective ways to grow your web design business is to work with higher-paying clients. Pursuing clients with bigger budgets helps you increase your income, boost your portfolio, and expand your network—giving you the freedom to reinvest back into your business.

During this season, you have a prime opportunity to attract new clients and serve existing ones in fresh ways. From website audits and design updates to seasonal promos and local collaborations, here are five ways to embrace the season and turn what might otherwise be a lull into a lift for your web design business. 

Simply stated: today’s content creators benefit from having a well-rounded online presence.

Whether you’re interested in writing a book, creating digital courses, or managing social media for brands, there are numerous opportunities for home-based businesses.

With your existing skills and some ready-made online tools, launching a small business may be easier than you think. Here are some small businesses you can start today.

Start the web design process by establishing a clear set of goals for your client’s hospitality website. Think about the functions the website should accomplish, such as showcasing amenities, converting site visits into bookings, and providing guests with the information they need to plan a great vacation.

Searching for Fit is the process of designing value propositions around products and services that meet jobs, pains, and gains that customers really care about. Fit between what a company offers and what customers want is the number one requirement of a successful value proposition. Fit happens in three stages. The first occurs when you identify relevant customer jobs, pains, and gains you believe you can address with your value proposition. The second occurs when customers positively react to your value proposition and it gets traction in the market. The start-up movement calls these problem solution fit and product-market fit, respectively. The third occurs when you find a business model that is scalable and profitable.